For effective strategies, take a page from the independent living playbook Many assisted living facilities are experiencing higher vacancies since the economy and the housing market crashed in 2008. Long considered a need-driven choice, the assisted living model of care ...
Read More

"We have a stellar reputation in our local area and several industry awards, so therefore this negative online review (or social media comment) must be removed." It's still a common misconception, unfortunately: that somehow the offline reputation you've built for ...
Read More

When it comes to marketing an assisted living community today, remember: these aren’t your grandparents’ retirement communities! In fact, the people living in them – and the children who may have to make the tough decision to help their parents ...
Read More

List it and leave it. What could be easier right? That must be why so many communities use referral sites to generate leads. It’s a convenient box to check to make sure you’re “out there”, especially if you lack the ...
Read More

Twenty years ago, senior living sales and marketing training would have included discussions about reading body language, tracking the time between the first phone call and a community visit, and developing talking points to combat rejections. Today, while some of ...
Read More

Senior communities are in a unique position to be social hubs in their local community And over time, this community building will result in a constant flow of new residents and a very high level of occupancy. The goal is ...
Read More

Your residents chose your community partly due to how much attention and effort you put into selling to them, so why would we stop after they move in? Just like in any relationship, we still need to continue 'wooing' our ...
Read More

We all want to claim that we are 'resident-centric' and 'customer-focused', but only the best of us have strategies in place to turn our residents and family members into Company Advocates. These advocates are not only willing, but eager to ...
Read More

Keep it Fresh What is working for you today will not necessarily work tomorrow. Those who are willing to engage in your social media campaigns expect appealing content, keep experimenting and reinventing your material and if it doesn't work, try ...
Read More

We all agree that sales are king, but what about what comes after a move in? Are you on-boarding your resident or leaving them to figure out the lay of the land by themselves? Even my most successful buildings lacked ...
Read More