Senior communities are in a unique position to be social hubs in their local community
And over time, this community building will result in a constant flow of new residents and a very high level of occupancy.
The goal is to be the first place a community member thinks of when someone needs your level of care. This might very well even include your competitors because, in truth, from time to time you will have someone come to your community and after getting to know them you will figure out that you are not the best fit but someone else is.
Here is a partial list of people who may want to sell to seniors:
Insurance Companies
Hotels
Attorneys
Financial Planners
Hospitals
Pharmacies
Medical Equipment Providers
Home Care Agencies
Physicians
Physical Therapists
Cemeteries
Funeral Homes
Banks
What we are doing is making friends with people in these organizations, then figuring out what their needs are and helping them meet those needs.
For each one it is going to be different and those needs will change over time. In some cases it will be monthly lunches, in other cases it will be regular phone calls or emails. Part of the challenge and fun is figuring it all out.
