Marketing Assisted Living Today
For effective strategies, take a page from the independent living playbook Many assisted living facilities are experiencing higher vacancies since the economy and the housing market crashed in 2008. Long…
Build your online reputation by marketing your reviews to get more customers.
3 Steps to Online Reputation Management
"We have a stellar reputation in our local area and several industry awards, so therefore this negative online review (or social media comment) must be removed." It's still a common…
7 Points to Marketing an Assisted Living Community
When it comes to marketing an assisted living community today, remember: these aren’t your grandparents’ retirement communities! In fact, the people living in them – and the children who may…
The “Check Box” That is Hurting Your Business
List it and leave it. What could be easier right? That must be why so many communities use referral sites to generate leads. It’s a convenient box to check to…
Securing the Right Training Opportunities for Sales Staff
Twenty years ago, senior living sales and marketing training would have included discussions about reading body language, tracking the time between the first phone call and a community visit, and…
Why you Should Make Friends with your Competition
Senior communities are in a unique position to be social hubs in their local community And over time, this community building will result in a constant flow of new residents…
Post Move-In Marketing: How and Why?
Your residents chose your community partly due to how much attention and effort you put into selling to them, so why would we stop after they move in? Just like…
5 Steps To Turn Your Customers Into Salespeople
We all want to claim that we are 'resident-centric' and 'customer-focused', but only the best of us have strategies in place to turn our residents and family members into Company…
10 Rules for Social Media Marketing
Keep it Fresh What is working for you today will not necessarily work tomorrow. Those who are willing to engage in your social media campaigns expect appealing content, keep experimenting…
How’s your On-boarding Process?
We all agree that sales are king, but what about what comes after a move in? Are you on-boarding your resident or leaving them to figure out the lay of…